Like most of America since 2011, I have Zooey-fever! Zooey Deschanel is the cutest, isn’t she? This ad for Apple’s iPhone 4S is undeniable proof. I mean just look at her. Her adorable vintage haircut, her perfectly painted pink nails, her pretty ruby red lipstick and bright blush… um… hey, wait a minute, what? Didn’t she JUST wake up? Isn’t that the point of the commercial? That she’s staying in and ordering soup? She’s in her pajamas for Siri’s sake (or as the Zoe-ster would call ’em, “pa-jammy-jamsters” or something else endearingly annoying (or is it annoyingly endearing?)).
This commercial confuses the hell outta me every time it comes on. It actually feels more than a little sexist, I’m just not learned enough in the school of feminism to put my offense into words. Oh, well. I still love ya, Zoe. But next time you’re told you need to be painted up like a hipster geisha while wearing pajayjay’s in a smartphone commercial, I hope you’ll refuse. And…as long I have your attention, make more movies with Joseph Gordon-Levitt.